Koehler, an industry veteran from Victoria, reconstituted the Ben Hogan golf club business in 2014 after gaining rights to the Hogan name from Perry Ellis International, which had acquired the brand in 2012 from Callaway Golf. "With the PTx irons, our goal was to design the best performing clubs we could for the mid-handicap player without the constraints of cost," said Terry Koehler, the company's president and chief executive officer, in a press release. Like many things at the Hogan company, the name of the new irons is borrowed from the old company, taking its initials from Power Thrust, Ben Hogan's second set of irons. The hybrids, designed to replace long irons, come with their own innovation: interchangeable weights around the perimeter of the club that allow players to customize ball flights. Hogan says its new club design utilizes a novel "co-forging" process to provide better performance and feel than traditional cavity-back irons. Positioned at the high end of the market, the PTx irons are priced starting at $169 apiece. And like the first Hogan irons, the PTx set is uniquely numbered by loft, starting at 32 degrees rather than the traditional 3-9 irons. The new "game improvement" irons are designed to be slightly more forgiving than the Fort Worth 15 model released a year ago. This week, the Fort Worth-based company is rolling out a second set of irons, called PTx, as well as a line of VKTR hybrids designed to appeal to a wider spectrum of golfers.
is introducing more products at the industry's annual PGA Merchandise Show. Click here to return to complete coverage of the 2016 PGA Merchandise ShowĪ year after bringing the Hogan brand name back to golf clubs, the Ben Hogan Golf Equipment Co.
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